Every person who visits your website is going to view at least the page they land on? When they do, we (marketers) learn something about that person. Even the most simple data can serve a purpose increasing sales. When you're scanning through Instagram, the amount of time you spend on each picture (or any part of the app) is stored below your user profile and helps the Instagram algorithm get better at predicting what you'd prefer to see, or better yet, what you'll interact with.

The sales team wants to talk with interested buyers, or more importantly, people actively (thinking and talking about) shopping for what we sell. Time is money. Every second a human being on the sales team communicates with a potential client could be allocated to another with a higher probability of conversion. We help companies use technology to make this happen, and it uses segmentation.

This article is to help you with some structure as you start to navigate the virtual world and your virtual career.

Use customer data to move prospects through the pipeline and drive innovation for your business.

There are many benefits to installing Launchpadds into your business, but marketing is the backbone of everything. This is a high level approach to beginning to understand the marketing benefits.

Marketing automation and a straightforward data-driven strategy increases the return on investment. Compiling track-able and usable data from all touch-points is a game changer. Increase the productivity of your team and reduce stress, proactively using and strengthening the engagement of your audience. Here are standard data driven initiatives made possible by installing Launchpadds.

Well here we are, it's 2020 and computers haven't destroyed the planet yet. You know what they say, everything has positives and negatives. Physics is about every action having an equal to or greater reaction. Automation is removing time spent doing necessary work by programming a machine do the work instead of paying someone to do it. Generally this involves paying for the hardware and software, which might cost upfront but greatly help your business over time.

E​mails consume time and effort from business owners and businesses. In any size business, what's the number of approvals before an email's sent to a list of twenty-five or two hundred and twenty-five thousand email addresses? Most all online entrepreneurs agree, "the larger your list, the larger your income." It's ignorant to not pay attention the work that email providers (Google) put in to make sure users don't get spammed (and with good reason; I hate spam). From a user perspective, if I opt in to receive updates about a topic I'm interested in (such as Marketing Automation), I want to receive those emails!

Over the past four years I’ve been building an online business. It took nearly four years for me to make money online, and ironically I made it because of an in person connection. Surprise? I think not. Making money online is actually not all that complicated. There are countless options to do so; I didn’t make money as a choice, opposed to "not being able too".

Three tips to improving your brand. Free and valuable content tips for entrepreneurs and business owners.

Successful operation of the systems build client acquiring machines, more advanced than ever in history.

Digital reputation management is a rabbit hole of information and the consistent is change. These tips will help you avoid fraud when collaborating with anyone in optimizing your digital reputation. Search Engine Optimization (SEO) is making sure that you are searchable. The processes for scoring are multivariate. Social media is straightforward, and everything needs to row in tandem to be findable for customers.