Marketing automation and a straightforward data-driven strategy increases the return on investment. Compiling track-able and usable data from all touch-points is a game changer. Increase the productivity of your team and reduce stress, proactively using and strengthening the engagement of your audience. Here are standard data driven initiatives made possible by installing Launchpadds.

Well here we are, it's 2020 and computers haven't destroyed the planet yet. You know what they say, everything has positives and negatives. Physics is about every action having an equal to or greater reaction. Automation is removing time spent doing necessary work by programming a machine do the work instead of paying someone to do it. Generally this involves paying for the hardware and software, which might cost upfront but greatly help your business over time.

E​mails consume time and effort from business owners and businesses. In any size business, what's the number of approvals before an email's sent to a list of twenty-five or two hundred and twenty-five thousand email addresses? Most all online entrepreneurs agree, "the larger your list, the larger your income." It's ignorant to not pay attention the work that email providers (Google) put in to make sure users don't get spammed (and with good reason; I hate spam). From a user perspective, if I opt in to receive updates about a topic I'm interested in (such as Marketing Automation), I want to receive those emails!

Over the past four years I’ve been building an online business. It took nearly four years for me to make money online, and ironically I made it because of an in person connection. Surprise? I think not. Making money online is actually not all that complicated. There are countless options to do so; I didn’t make money as a choice, opposed to "not being able too".

Have you ever looked at a list of all the Universities in the world? What about all the online entrepreneurs selling classes? Heck, what about all the online classes available now? My point is that colleges still exist. These online classes are going to continue to exist (for a long time since most of them are automated and never updated). I have news; Market competition is going to occur no matter what. You may as well get excited.

Kindness in business is crucial to maintain a solution-oriented focus, and to keep teams or collaboration environments healthy and successful. This article helps to articulate the importance and small ways to approach situations with kindness.

When copy's great, the numbers show it. When copy's bad, reform fast. Business works similar. Have you ever heard the phrase, "hire slow, fire fast." The same goes for copy. Write with options, test, and cut it quick if it’s not converting. Great copy writers are not easy to come by, and a clear understanding of the value to a company helps keep overhead low and partnerships strong.

Three tips to improving your brand. Free and valuable content tips for entrepreneurs and business owners.

Branding is hard. Launchpadds programs artificial intelligence to make automating business processes easier for business owners, entrepreneurs, and brand leaders or decision makers.

Let's be clear here. Building a brand is a process that requires consistency over time. Every action has a reaction. The results of business decisions are multivariate. Experimentation with observation which triggers action (pivots) is critical. Successful brands who've been around for decades consistently launch using best practices. Launchpadds foundation software allows modern business owners to create the heartbeat of a brand. The software facilitates a rapid reputation system that requires up-front effort, with low maintenance and overhead ($). Want to know the best part? A dramatic spike in reach and effectiveness of paid advertisements. Competing with the big guns (enterprise/ massive corporations), without implementation of a tool that builds the brand effectively and consistently from the core, SEO in the process.