The sales team wants to talk with interested buyers, or more importantly, people actively (thinking and talking about) shopping for what we sell. Time is money. Every second a human being on the sales team communicates with a potential client could be allocated to another with a higher probability of conversion. We help companies use technology to make this happen, and it uses segmentation.

What do financial service companies spend their time doing? Finances. Do they have time to nurture leads over and over again? With automation, they don't need to. When a person looks for a business on Google, you don't get a second chance when the competition is a search engine away. If a brick and mortar financial service business wants to succeed in the new age, they must adapt to the digital means of doing business. Low star ratings and reviews (reputation management) is the crust of the pie.

Let's be clear here. Building a brand is a process that requires consistency over time. Every action has a reaction. The results of business decisions are multivariate. Experimentation with observation which triggers action (pivots) is critical. Successful brands who've been around for decades consistently launch using best practices. Launchpadds foundation software allows modern business owners to create the heartbeat of a brand. The software facilitates a rapid reputation system that requires up-front effort, with low maintenance and overhead ($). Want to know the best part? A dramatic spike in reach and effectiveness of paid advertisements. Competing with the big guns (enterprise/ massive corporations), without implementation of a tool that builds the brand effectively and consistently from the core, SEO in the process.