3 Tips for Optimizing Your Digital Reputation
Digital reputation management is a rabbit hole of information and the consistent is change. These tips will help you avoid fraud when collaborating with anyone in business. Search Engine Optimization (SEO) is making sure that you are searchable. The processes for scoring are multivariate. Social media is straightforward, and everything needs to row in tandem to be findable for customers.
1. Learn what to do to organically boost SEO, and what should be outsourced. This allows you to categorically divide funds.
If an online business reaches you through ads or a cold call selling you "a plug and play" software product for optimizing your SEO, exercise caution. The craft of truly optimizing digital presence in search engine results takes time and patience, experimentation and creativity, and don't be fooled, adequate funds. This is not to say action can't improve your SEO for cheap or free, but search engines' pull data from everywhere.
Less complex SEO services are:
Listing consistency.
Review generation and Monitoring.
Back links and hyperlinks.
Keywords optimized in user generated content.
More complex SEO services are:
Keyword optimization on google and other search engines.
Auto-intelligence lead targeting.
Search engine advertisements.
Advertising words.
It's crucial the services work for you as hard as you work for them. Detailed strategic analysis is required to target customers. This is not something "simple". If you are looking for a magic pill, STOP. Get to know everything about your customer with whomever you choose to rely on for digital management software, and make sure to calculate and consistently reevaluate how and where resources are used over time. Close monitoring allows you to "flow". Intelligently choosing the keywords you're optimizing results in warm converting traffic.
2. Consistency is Key.
When you don't workout for a while, what happens? Your body becomes stiff, muscles can't lift as much, and so on. The same thing goes for your reputation. If you want to increase traffic using social media, these are action items:
Create strategic, attention grabbing content in line with your brand.
Schedule consistent feed and story posts at best times.
Strategically use hashtags in tandem with keywords.
Tagging and @ functions.
Optimize bio and saved stories.
Interaction through likes, [response] comments, follows or links.
The reason influencers gain attractive followings is straight up, hard work. The bottom line: Interesting consistency.
If you struggle with consistency, a planning tool is crucial.
If you struggle with producing attention grabbing content, set up a DEMO today, and make sure to mention in the notes you are interested in content creation.
If you struggle with interaction, a hub decreases time required for the task.
3. Use your own sources for proof and validation of work.
Don't overlook tasks because they're less complex. If a collaborator tells you not to worry about a line item of work, make sure they give you credible evidence. Be able to visualize the effects of the work performed. These numbers are your best friend for innovation.
An example of a line item is "fix listings". When the work is agreed on, search on your business online to check consistency and accuracy. Don't make assumptions until you have established rapport. I have experienced software demos with task performance at unreal speed and ease. In a case study on this software as a service (SaaS) companies portfolio, the tasks were not being performed as advertised. Save yourself time and headache, bookmark the sites below, and seek what you need online for free.
There's a plethora of third party websites designed for evaluating a digital footprint. These applications are often specialized to a piece of SEO. Actively use these sites to test your company. Here are some examples:
A simple google search; any search engine will do.
Run socials.
Check back links.
Optimize Location
Etcetera
Make informed decisions about collaboration to begin with, and always double check your work.
Bobby Brodney is a Entrepreneur / Filmmaker based in Hollywood, California. He earned an undergraduate degree from UC Davis in 2013 (Political Science, Dramatic Arts, & Communications). Post grad he completed narrative film making studies at two conservatories. His motto is always doing the right thing. His research pertains to digital marketing, politics, business, and technology (Marketing, AI, AR/VR, Additive Manufacturing, and Autonomous Vehicles). His passions are creative film and photography, and an active lifestyle with his Weimaraner Louis.