The sales team wants to talk with interested buyers, or more importantly, people actively (thinking and talking about) shopping for what we sell. Time is money. Every second a human being on the sales team communicates with a potential client could be allocated to another with a higher probability of conversion. We help companies use technology to make this happen, and it uses segmentation.

E​mails consume time and effort from business owners and businesses. In any size business, what's the number of approvals before an email's sent to a list of twenty-five or two hundred and twenty-five thousand email addresses? Most all online entrepreneurs agree, "the larger your list, the larger your income." It's ignorant to not pay attention the work that email providers (Google) put in to make sure users don't get spammed (and with good reason; I hate spam). From a user perspective, if I opt in to receive updates about a topic I'm interested in (such as Marketing Automation), I want to receive those emails!

Let's be clear here. Building a brand is a process that requires consistency over time. Every action has a reaction. The results of business decisions are multivariate. Experimentation with observation which triggers action (pivots) is critical. Successful brands who've been around for decades consistently launch using best practices. Launchpadds foundation software allows modern business owners to create the heartbeat of a brand. The software facilitates a rapid reputation system that requires up-front effort, with low maintenance and overhead ($). Want to know the best part? A dramatic spike in reach and effectiveness of paid advertisements. Competing with the big guns (enterprise/ massive corporations), without implementation of a tool that builds the brand effectively and consistently from the core, SEO in the process.

Successful operation of the systems build client acquiring machines, more advanced than ever in history.

Digital reputation management is a rabbit hole of information and the consistent is change. These tips will help you avoid fraud when collaborating with anyone in optimizing your digital reputation. Search Engine Optimization (SEO) is making sure that you are searchable. The processes for scoring are multivariate. Social media is straightforward, and everything needs to row in tandem to be findable for customers.