E​mails consume time and effort from business owners and businesses. In any size business, what's the number of approvals before an email's sent to a list of twenty-five or two hundred and twenty-five thousand email addresses? Most all online entrepreneurs agree, "the larger your list, the larger your income." It's ignorant to not pay attention the work that email providers (Google) put in to make sure users don't get spammed (and with good reason; I hate spam). From a user perspective, if I opt in to receive updates about a topic I'm interested in (such as Marketing Automation), I want to receive those emails!

Over the past four years I’ve been building an online business. It took nearly four years for me to make money online, and ironically I made it because of an in person connection. Surprise? I think not. Making money online is actually not all that complicated. There are countless options to do so; I didn’t make money as a choice, opposed to "not being able too".

Kindness in business is crucial to maintain a solution-oriented focus, and to keep teams or collaboration environments healthy and successful. This article helps to articulate the importance and small ways to approach situations with kindness.

When copy's great, the numbers show it. When copy's bad, reform fast. Business works similar. Have you ever heard the phrase, "hire slow, fire fast." The same goes for copy. Write with options, test, and cut it quick if it’s not converting. Great copy writers are not easy to come by, and a clear understanding of the value to a company helps keep overhead low and partnerships strong.