Software, Technology, Marketing Robert Brodney Software, Technology, Marketing Robert Brodney

Marketing and Storytelling: Pieces of Advice From The CMO of Vimeo

Video is the connection for everything - and the answer to greater than 95% of the worlds business problems. There're lots of choices for content management systems and creator platforms to host content, but one Vimeo. Vimeo established itself as the top hosting choice for independent creators. Their effort to separates the noise from the sound.

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Basic Marketing Principles: Lead Segmentation

The sales team wants to talk with interested buyers, or more importantly, people actively (thinking and talking about) shopping for what we sell. Time is money. Every second a human being on the sales team communicates with a potential client could be allocated to another with a higher probability of conversion. We help companies use technology to make this happen, and it uses segmentation.

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How To Combat Market Competition

Have you ever looked at a list of all the Universities in the world? What about all the online entrepreneurs selling classes? Heck, what about all the online classes available now? My point is that colleges still exist. These online classes are going to continue to exist (for a long time since most of them are automated and never updated). I have news; Market competition is going to occur no matter what. You may as well get excited.

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Software For A Healthy Brand

Let's be clear here. Building a brand is a process that requires consistency over time. Every action has a reaction. The results of business decisions are multivariate. Experimentation with observation which triggers action (pivots) is critical. Successful brands who've been around for decades consistently launch using best practices. Launchpadds foundation software allows modern business owners to create the heartbeat of a brand. The software facilitates a rapid reputation system that requires up-front effort, with low maintenance and overhead ($). Want to know the best part? A dramatic spike in reach and effectiveness of paid advertisements. Competing with the big guns (enterprise/ massive corporations), without implementation of a tool that builds the brand effectively and consistently from the core, SEO in the process.

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