7 Action Steps For Integrating Automation In Your Business

Well here we are, it's 2020 and computers haven't destroyed the planet yet. You know what they say, everything has positives and negatives. Physics is about every action having an equal to or greater than, opposite reaction. Automation is removing time spent doing necessary work by programming a machine do the work instead of paying someone to do it. Generally this involves paying for the hardware and software, which might cost upfront but greatly help your business over time.

Industries like grocery stores, pizza chains, banks, and manufacturing use automation every day. Why shouldn't your business adapt and evolve? Don't be blockbuster. Automation can be used for almost every single manual task that had to be executed by a human. Here's seven tips on how you can best start to integrate automation into your business.

1. Make a list of all tasks you (or members on the team) do every day / week/ month.
   To begin the journey of automating, you need to know what you can automate. Regardless of what you think or think you know about automation, this list is going to shrink even as you go through this article and as you learn more.

2. Analyze your list.
   What can you automate and what can't you? Off the bat there's going to be line items that you already know in the back of your mind can be automated. One of the most common for executives is reports; you can automate almost any report with the right communication infrastructure. This allows you to make better decisions faster; in fact, you'll probably be able to automate some of those decisions automatically based on the data.

3. Analyze your list deeper by using Google.
   Once you have crossed off the tasks you know can be automated, you have a list of what you "think" can't be, so Google each task. Figure out if there's any way to automate it. Don't worry about if a company can do it but charges arms or legs for it, figure out if it's possible or not.

4. Make a list of everything about your 'ideal customer'.
   This is something every company should have already done, and the physical document should be present now so you can add to it. Think about "who" your ideal client is. Sure, man or woman in a particular age range is a good start, but you'll want to go deeper than that. Start to understand what they do online, the topics they search or read about, the stores they shop at and the products that sets them apart from everyone else in this cluster f***.

5. Build Your Story Spine.
   What is it about your brand that sets you apart? What is the story you're going to tell with your marketing? How are you going to engage customers? I'm going to draw a simple example for this; Realtor. What do Realtor's do? Sell houses. But think about the spine, they need to tell stories that people who buy houses will want to read to hold attention. Do you think seeing tours of properties on the market are good? Yes, people who like to buy properties like seeing that, but they also like seeing changes to taxes and laws about real estate and development. They also like to see big changes in developing parts of the world, what are the trends, etc. Build your spine to intrigue, captivate, and even stun your audience so when it's time for them to buy, you're on the top of their mind.

6. Front-load Content Creation.
   You need to make or automate the creation of as much content as possible, right from the start based-off whom the ideal client is. What I'm saying is, if you can assemble 5 years of content in one month, you won't have to worry about posting entertaining content and you can automate everything to do with routine engagement.

7. Simplify Your Sales Communication For Your Sales Team.
   Think about the emails that your team write over and over again. If a team member has to write an email even more than once, there're ways to make those emails one click instead of having to be typed out [every time a new lead enters your system]. The faster that prospects can be engaged, the faster the sale.

This is the beginning of automation integration into your business. The purpose of an automated communication system is to cut waste, save time, and increase the quality of service you can give to clients. This is crucial if you're going to stay alive as the world starts to turn faster; don't believe me, NASA is trying to pull an asteroid into orbit around the earth which would make the earth spin faster... No worries though, make sure you keep paying attention to Donny's impeachment, as long as it's not about anything useful.

Congratulations on taking the first steps to starting to install automation into your business.

-Cheers.

If you're interested in a live demo, email missioncontrol@launchpadds.com.