How Launchpadds Solves Problems
Do you ever find yourself wondering what creative content I should write or publish this month that's going to improve engagement metrics of my audience. What about fixing advertising spends with no return? Are you actively talking to potential clients in a way that moves them through the pipeline in an effortless fashion? When I say effortless, I am referring to both you as a business and them as a potential user.
The product of having a society built on instant gratification and .5 second social scrolling is to engage quick, and consistently re-engage, over & over & over again. Some refer to this as value, value, ask.
I made up a simple example in order to illustrate my complex point. What's the number of times you listened to the song Thunderstruck to be able to recognize the song? Thunderstruck is a song that gets you 'amped' right? It's played when batters step into the box, or in the last 5 minutes of a basketball game. Sport venues play the song because we like it & we are familiar with it. Companies pay millions of dollars to the rights to songs like Thunderstruck because customers tune in when they hear something they recognize and like. Why not talk to your users in data backed ways? The way user's like to be talked too, and are familiar with?
By designing and understanding content your user base interacts with, you're able to deploy the right messaging through any means necessary.
In other words, gather & use customer data to move the prospect thru the pipeline.