Every person who visits your website is going to view at least the page they land on? When they do, we (marketers) learn something about that person. Even the most simple data can serve a purpose increasing sales. When you're scanning through Instagram, the amount of time you spend on each picture (or any part of the app) is stored below your user profile and helps the Instagram algorithm get better at predicting what you'd prefer to see, or better yet, what you'll interact with.

Use customer data to move prospects through the pipeline and drive innovation for your business.

Well here we are, it's 2020 and computers haven't destroyed the planet yet. You know what they say, everything has positives and negatives. Physics is about every action having an equal to or greater reaction. Automation is removing time spent doing necessary work by programming a machine do the work instead of paying someone to do it. Generally this involves paying for the hardware and software, which might cost upfront but greatly help your business over time.