Software, Technology, Marketing Robert Brodney Software, Technology, Marketing Robert Brodney

Marketing and Storytelling: Pieces of Advice From The CMO of Vimeo

Video is the connection for everything - and the answer to greater than 95% of the worlds business problems. There're lots of choices for content management systems and creator platforms to host content, but one Vimeo. Vimeo established itself as the top hosting choice for independent creators. Their effort to separates the noise from the sound.

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Basic Marketing Principles: Lead Segmentation

The sales team wants to talk with interested buyers, or more importantly, people actively (thinking and talking about) shopping for what we sell. Time is money. Every second a human being on the sales team communicates with a potential client could be allocated to another with a higher probability of conversion. We help companies use technology to make this happen, and it uses segmentation.

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