3 Tips To Improve My Brand
1. Cadence
2. Write as much as possible
3. Always ease the sale & automate the on boarding.
Cadence.
Have you ever been to the Kentucky derby? Or seen a film about horse racing? Or any film with a horse in it? Heck, do you know what it looks like when a horse runs a long distance?
It’s like a majestic animal that runs with force and cadence. This is how our brand needs to run. If you want to see my favorite example from a film, watch Hidalgo or Seabuiscuit. The cadence when you feel the horse about to give it it’s all for the win is the cadence your brand needs to pump out every time a new product or service is launched.
Write As Much As Possible.
Written content is the best. If you think you suck or you're self-conscious, get over it. No one cares. Every time I take a photo, I don't think it's good; then the client either loves or hates the work. No matter. We can multi-purpose written content at the greatest capacity. It requires the least amount of work to process a ton of other content. Think, with written content, you have directions for outsourcing. From a single blog post (such as this one), I have three YouTube video scripts; the YouTube videos can be edited and re posted across all social media channels. Captions derive from the text and can be created with ease, focused on audience building keywords.
The brand takes shape.
Automating is possible and intelligent. Keep in mind engagement of users who already want and have the means to buy is life or death for startups and growing brands.
Evidence supports small businesses advantage over conglomerates lie in the level of connection with users. This is a human audience. Humans want love and appreciation and to feel connected.
As with life, balance in automation is crucial.
Always ease the sale & automate the on boarding.
I hope this isn't redund dun, dun dant. At any point, or any time, a customer must be able to buy. If they can’t, you loose potential revenue without a fight. It’s the internet. If your service is complex and requires custom pricing, offer what it takes for you to start work, or a deposit. Let someone buy your solution. If the problem is large, they will go elsewhere to ease the pain. Is it possible the client doesn't know the pain? After all, we don't know what we don't know. This is why written content is so crucial. It's a direct message between the business owner/ brand and the audience (customer). Worried about when your customer pays? Don't be. It's counter-intuitive. I know because I struggled with it for years, and still struggle with it today. Automate the on boarding. What I mean by this is accept funds, and get the clients on boarded without your time. Create systems that optimize time for both you and your client right off the bat.
Hope these tips are helpful on your journey.
Stay blessed.
Bobby Brodney
CEO Launchpadds