Robert Brodney Robert Brodney

Set Goals & Manage Time Effectively

In the fast-paced world of business, setting goals and managing time effectively can be the difference between success and stagnation. Whether you are a business owner, project manager, or athlete, mastering these skills is essential for achieving your objectives and maintaining productivity.

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Business Robert Brodney Business Robert Brodney

A Framework for Setting Business Goals

The purpose of creating goals is to connect what you're actually doing with what you want. People think or talk about goals like voodoo, while in reality, they’re quantitative. Visualize the vision, and plan a science experiment to create reality.

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Software, Technology, Marketing Robert Brodney Software, Technology, Marketing Robert Brodney

Marketing and Storytelling: Pieces of Advice From The CMO of Vimeo

Video is the connection for everything - and the answer to greater than 95% of the worlds business problems. There're lots of choices for content management systems and creator platforms to host content, but one Vimeo. Vimeo established itself as the top hosting choice for independent creators. Their effort to separates the noise from the sound.

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What Is Dynamic Content?

Every person who visits your website is going to view at least the page they land on? When they do, we (marketers) learn something about that person. Even the most simple data can serve a purpose increasing sales. When you're scanning through Instagram, the amount of time you spend on each picture (or any part of the app) is stored below your user profile and helps the Instagram algorithm get better at predicting what you'd prefer to see, or better yet, what you'll interact with.

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Basic Marketing Principles: Lead Segmentation

The sales team wants to talk with interested buyers, or more importantly, people actively (thinking and talking about) shopping for what we sell. Time is money. Every second a human being on the sales team communicates with a potential client could be allocated to another with a higher probability of conversion. We help companies use technology to make this happen, and it uses segmentation.

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