From Social Engagement To Paying Client

Ever noticed that when you spend time with a lawyer, listening skills are sharper than usual? It's because low-level lawyers charge big money, counting an hour even if the conversation takes 15 minutes. Lawyers are generally advising you on how to manipulate the law when you've got some sort of problem you're dealing with.

Marketers goals are to shepherd clients to recognize their problems, then show them we can solve the problems. The point of content is so prospects are willing to listen sharp to what you've got to say then asking for relief.

Everyone does social media now. If you don't, there's a ton of money (opportunity) sitting on the table in front of you and it's continuously refilling itself. The people who don't spend a lot of time on social media spend at least an hour a day staring at it. The average people spend like 5 hours a day on social.

That's 25 hours a week and 100 hours a month, 1,200 per year.

I don't know about you, but I don't do lots of activities for 100 hours a month - I don't even think we spend 100 hours a month eating. In case you didn't know, social media and the internet in general is poisoning our brains (and always spying on us).

I view this tragic situation as both a paradox and a wave. A paradox because you have two choices, leave the money sitting on the table or put it in your pocket. A wave because you have choices when surfing. You can duck and go under the wave, stay where you are and be sucked away in the rip tide, or paddle your bum off - hop on the board - and ride that darn wave.

How is social media marketing going to increase my revenue?

Think of this like flies and horse dung. I don't mean to think of your clients like literal flies and your business like cow dung. Rather, if you want to attract a ton of flies - put some s**t out.

Organic Vs. Paid

Everyone knows that organic isn't what it used to be. I hear it constantly, "my numbers are not what they used to be." Instagram and Facebook adjusted their algorithm to encourage users to pay for advertising. They've also done a lot to make it harder to tell what's organic and what's advertising.

Tiktok is great for brand recognition and works great if you have something awesome to shoot. For businesses, this can be a bit more tricky. You must do organic, but you need to understand what prospects like - it's easier and cheaper to test using organic, then optimize and use paid to drive the flies into the pile of....

Here's How It Goes

Posts are to explicitly ask for and gain interest on your offer from the leads, plus create engagement. The main point here is to get someone to acknowledge that they are interested into your offer. I don't mean a buy in with money, but a buy in with intent. If a prospect actually admits they need help, then the probability they watch or listen to a piece of content is higher.

If an individual or business representative engages or says "gimme that", you need to send something (fast) designed to produce a calendar booking - or even a sale. You can have people opt-in directly on Facebook or Instagram, then automate the email with the content (value included) including the calendar invite directly to them. I encourage reminders - conversions don't typically happen the first time on higher ticket items.

That's the last part of this widely used system for getting an engagement on social to a paying client, before your company invests in the lead. The goal is to find the leads who want to hear what you have to say, that way they have as much focus as you listen to a lawyer trying to keep you out of jail.

Down The Road

The organic posts you create to call people out don't disappear. If you posted something a year ago, and someone comments - send them the DM and convert them on the same offer following the exact same process.

Being a lawyer is complicated. This isn't complicated.

Don't complicate it.

Follow the Launchpadds Instagram - We put a ton of free value in the copy.