Social Media Marketing: Consistency Over Time

Being great at anything almost always requires consistency. Do you know the number of free-throws Kobe Bryant or Michael Jordan shot before they played in the NBA? What about the hours Einstein studied science before he discovered a phenomenon? When's the last time someone went into the gym for a day and lost 50 pounds? Practice makes perfect, and it's the same when it comes to social media marketing.

RIP Kobe 8

Facebook Changed Everything.

Talk to most business owners (or people) nowadays, and it's unanimous - "We know we should be doing more on social media, but we don't." I know I shouldn't eat that sugary cake, but I did. I know I should go to the gym because my back hurts, but I don't.

Here's some example stories I've heard for why a company isn't utilizing social media marketing.

I know that people see success with it, but I don't know what to post.

We have someone on our team that used to do it, but they got too busy with actual sales.

I don't have the time to do it myself, and can't justify paying for it yet. Someday...

Here's the truth. I've watched (with my own eyes and in-person) someone close ONE-HUNDRED THOUSAND DOLLARS in sales on IG DM's in 3 days during a conference.

I personally know an influencer who posts videos of himself lifting weights (he's skinny) on tiktok and Instagram, drinking (his own companies) energy drinks, and hanging out with his friends - clearing twenty million a year (after taxes); he's 19.

I understand we can't all look like Derek Zoolander, but that's not the point I'm trying to make.

The second truth, both of these guys have been using social media for a long time.

They attribute success to three major ideas:

1. Following The Trends

2. Posting Content Consistently

3. Market On Stories and Sell When Clients Slide Into Their DM's

Organic social media marketing is not rocket science. In fact, a low level of creativity is involved in creating content strategies. This is why everyone says, "know your customer". If you know what they like to read and click on, you follow the path.

Hubspot teaches a simple and effective way for building social media content strategies.

1. Choose a core topic (Pillar)

2. Create the topic cluster or subtopics for each core topics.

3. Create content based on the subtopics that surround the pillars.

4. Repeat the process so it forms a web attracting customers and clients depending on the stage of the journey they're in at any given time.

These strategies can get complex (devil's in the details), but the key is in starting and keep going.

We could sit here for hours and make this complicated, but it's not.

Grant’s Jet Is way nicer than this Jet.

You have a product or service you want to sell. It solves a problem. People will buy your product or service because of content that shows them how to solve their problem (or get a desired result). Put that content in front of them over and over and over.

Grant Cardone from Cardone Capital may be a filthy rich dude with a beautiful wife, who acts over the top to keep his brand alive, but the man makes deals happen better than anyone. He plays to his rules, and asks for the sale with variations, over and over, on one call. When you are conscious of the tactic, it's entertaining.

Closing Tips

• Educate in public (on your feed or in stories) and sell in private (DM, Email, Phone).

• Posting and checking data is the best way to find out what content people want to see.

• Consistency over time.