How To Combat Market Competition
Have you ever looked at a list of all the Universities in the world? What about all the online entrepreneurs selling classes? Heck, what about all the online classes available now? My point is that colleges still exist. These online classes are going to continue to exist (for a long time since most of them are automated and never updated). I have news; Market competition is going to occur no matter what. You may as well get excited.
Before I get into it, I want to let you know what prompted me to write this article today. I woke up to the second major technology company in two weeks stealing copy from my blogs or conversations I have. I guess this is good news. It shows I'm on the right path towards success, right?
Don't believe me? I'm not going to sit here and pull the exact phrases from my blog and copy a photo of the email that these two major technology companies put out about the launch of their new "all-in-one marketing automation platform" **cough & BS. This is going to be a major trend in the industry now if small fish like me are uncovering ways to help small businesses and the big ones are being, well big fish.
Newsflash: Launchpadds is a small business right now, and here these multi-conglomerates are taking copy from me! Don't trust them with your data, knowledge, or anything for that matter.
Isn't it ironic? How am I supposed to sell a platform as complex as Launchpadds without telling people about it? Now that I have started telling people about it, it's a wildfire. There're two ways I can go about it with regard to my mentality. I guess this is the meat and potatoes. I could sit here and badmouth these two piece of s**t companies for doing a good job at talking to their market (me), and understanding the needs, and pivoting to introduce improvements to their already s****y platforms since they have so much damn capital, I don't know how in the world this could be an issue, twice, since I have not accepted any capital; or I can do what all my mentors agree on.
Stay in your lane. Do what you are best at. Focus on the solution to the problem and what makes you a unique choice. Do good for the world, with a service mindset.
This is hard. Part of me wants to throw sticks and stones, but the intelligent side of my brain knows better. It's truly best not to start a war since both of these companies' automation platforms are playing in the sandbox. They have a long way to go until they catch up to Launchpadds, and by the time they are where I am at now, I'll be long gone.
Side note to any entrepreneur reading this right now, or a person who gives a damn. When competition gets you down, keep your head up and use it as fuel to get better and keep beating these conglomerates; don't sell yourself short, they're human after all (for now; if you are interested in artificial intelligence or cyber challenges that face our world today, click here )
Bobby Brodney is a creative-entrepreneur based in Los Angeles, California.