Basic Marketing Principles: Lead Segmentation

The sales team wants to talk with interested buyers, or more importantly, people actively (thinking and talking about) shopping for what we sell. Time is money. Every second a human being on the sales team communicates with a potential client could be allocated to another with a higher probability of conversion. We help companies use technology to make this happen, and it uses segmentation.

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3 Tips for Optimizing Your Digital Reputation

Digital reputation management is a rabbit hole of information and the consistent is change. These tips will help you avoid fraud when collaborating with anyone in optimizing your digital reputation. Search Engine Optimization (SEO) is making sure that you are searchable. The processes for scoring are multivariate. Social media is straightforward, and everything needs to row in tandem to be findable for customers.

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