What Is Dynamic Content?

Every person who visits your website is going to view at least the page they land on? When they do, we (marketers) learn something about that person. Even the most simple data can serve a purpose increasing sales. When you're scanning through Instagram, the amount of time you spend on each picture (or any part of the app) is stored below your user profile and helps the Instagram algorithm get better at predicting what you'd prefer to see, or better yet, what you'll interact with.