What do financial service companies spend their time doing? Finances. Do they have time to nurture leads over and over again? With automation, they don't need to. When a person looks for a business on Google, you don't get a second chance when the competition is a search engine away. If a brick and mortar financial service business wants to succeed in the new age, they must adapt to the digital means of doing business. Low star ratings and reviews (reputation management) is the crust of the pie.

What are backlinks and why are they important? This short article helps give an insight into what backlinks are and why they are so important for Google and other search engine results. Back links are generated every time one website is linked to another. They are important because in google search results, part of what the order is based on is the number of, and quality of back links, the legitimacy and frequency of sites traffic, and the relevancy of the categorical information.